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Best Buy: The Big Box Fights Back

In the world of consumer electronics, Best Buy is often considered the 'last man standing' - a title both flattering and daunting. What started as a local record store 45 years ago is now a national big box giant with more than 1100 stores. In recent years, the retailer has seen its profits dwindle, due to intense online competition, high overhead costs and declining sales. Best Buy has faced many challenges in its history but has always managed to bounce back. In an age when smart phone apps can compare prices on the spot, can this behemoth keep itself from becoming just a showroom for competitor's websites? CNBC Correspondent Tyler Mathisen goes behind the scenes of Best Buy during the Black Friday frenzy, profiles CEO Brian Dunn, meets the Geek Squad, and reports on how the big box is fighting back.


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Brian Dunn
CEO Brian Dunn
Brian Dunn is the tireless, almost evangelical CEO of Best Buy. He began his company career in 1985. Dunn is the rare CEO who went from the showroom floor to the corner office, and without a college degree.


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Geek Squad
Geek Squad
The Geek Squad is an elite force of 20-thousand repairmen worldwide. Available 24 hours a day, they can fix everything from refrigerators to flat screens. The squad brings in an estimated $3 billion year for Best Buy.


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shoppers
Online Competition
Best Buy stores may be brimming with the latest gadgets and gizmos but the company faces stiff competition from online stores. Savvy shoppers often scan Best Buy’s merchandise with their smart phones, searching elsewhere for a better price.


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Best Buy China
Best Buy China
Success is critical for Best Buy in China. But the company is re-tooling its approach to the marketplace where buyers haggle for everything from toothpaste to TV’s. Shopping in China means never having to accept the sticker price.


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SHOW TIMES

SHOW HOST


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  • Tyler Mathisen

      Co-Anchor, "Power Lunch" and Vice President, Strategic Editorial Initiatives

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